Selina LI
Founder and Coach
Certification
Master of Science in Coaching Psychology, University of Sydney (completing 2025)
Master of Development Studies (Human rights and Social justice), University of Sydney
Diploma of Social Science in Sociology, University of Sydney



Credentials and Association

✨ Social Impact Fellowship 2023
✨ International Coaching Federation (ICF) Member
✨ Acceptance and Commitment Therapy
✨ Bringing up Great Kids Award-winning Parenting Program
Australian Childhood Foundation - Facilitator
✨ Trauma Responsive Leadership and Trauma-informed
Organisational Change Blue Knot Foundation
✨ NAATI-accredited Mandarin interpreter
✨ Certified Mental Health First Aider
✨ Managing Community Organisations
(a unit from Graduate Diploma at University of Technology Sydney

 Greetings from Sydney, Australia! 

Welcome! I’m Selina Li, founder of Coaching for Purpose, a social enterprise dedicated to empowering changemakers. My mission is to inspire and support social impact leaders through coaching, facilitation, and speaking, and create a ripple effect for meaningful, lasting change.

Meet me and hear my story here

• What drives my passion

• Reasons to choose my services

• What makes our journey special


Holistic Transformational Coaching Approach

Cultivating Resilience, Empowerment, and Fulfillment

As a Social Impact Fellow with a Master’s in Development Studies (specialising in Human Rights and Social Justice) and a Master of Science in Coaching Psychology from the University of Sydney, I bring a unique blend of advanced coaching qualifications and hands-on experience across both the public and nonprofit sectors.

With a deep understanding of the personal and systemic challenges changemakers face, I am committed to helping you navigate these complexities. By integrating evidence-based practices with trauma-informed approaches, I provide a safe, supportive space to explore new possibilities and overcome obstacles. Together, we’ll unlock your potential and empower you to lead with confidence and create lasting impact.

Ethical Standards

As a member of the International Coaching Federation (ICF), I adhere to the highest ethical standards and confidentiality guidelines. Your privacy, trust, and autonomy are paramount, and I conduct our sessions with integrity, professionalism, and respect.

What makes our journey unique

Tailored Solution

My services are tailored to meet the specific needs and aspiration of individuals and organisations to ensure an impactful experience.

Holistic Approach

My holistic approach address both professional and personal growth, where high performance is underpinned by optimised well-being to foster both success and fulfilment.

Authentic Connection

I am incredibly honoured and dedicated to create a safe and non-judgmental space for shared moments of vulnerability, growth and celebration.

Passion for Social Impact

As a dedicated social entrepreneur, I champion diversity and inclusion, and aspire to contribute towards a world where everyone’s uniqueness is celebrated!

 

Through my social impact pricing model, I aim to cultivate a vibrant community of support, ensuring the sustainability of high-quality services, empowering disadvantaged communities and fostering collective flourishing.


🌈 Personal Touch

As a proud member of the LGBTQI+ community, I found love 17 years ago after immigrating from China. We are proud parents of an 8-year-old neurodivergent boy and two playful Cavoodle brothers. Beyond my professional pursuits, I enjoy dancing, gardening, yoga, and cherishing family moments, nurturing my body, mind, and soul.