ICF has recently updated its visual identity as part of a broader brand evolution aimed at strengthening its presence and relevance in the coaching profession globally. This refresh is designed to reflect trust, synergy, forward momentum, and human-centred connection — qualities central to coaching and ICF’s mission.
🔹 What’s new in the logo
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The updated logo features merged letterforms that symbolize co-creation, support, and collaboration.
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A leaning “C” represents progress and movement forward.
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The use of small caps and modern typography brings warmth, approachability, and clarity to the brand.
🔹 Why this matters
The new logo is part of ICF’s commitment to innovation and leadership in the coaching world. It’s not just about aesthetics — it’s meant to visually communicate who ICF is becoming as an organization supporting coaches and coaching communities worldwide.
🔹 Member badges updated
ICF has also updated digital membership badges to match the new brand look (no action needed if you already use the digital badge; printed certificates remain valid until expiration).
More information : ICF Website