{"id":458,"date":"2026-02-20T00:27:27","date_gmt":"2026-02-19T21:27:27","guid":{"rendered":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/2026\/02\/20\/new-icf-logo\/"},"modified":"2026-02-20T00:29:52","modified_gmt":"2026-02-19T21:29:52","slug":"new-icf-logo","status":"publish","type":"post","link":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/en\/2026\/02\/20\/new-icf-logo\/","title":{"rendered":"New ICF Logo"},"content":{"rendered":"<p data-start=\"103\" data-end=\"468\"><strong data-start=\"106\" data-end=\"154\">ICF has recently updated its visual identity<\/strong> as part of a broader brand evolution aimed at strengthening its presence and relevance in the coaching profession globally. This refresh is designed to reflect <em data-start=\"315\" data-end=\"379\">trust, synergy, forward momentum, and human-centred connection<\/em> \u2014 qualities central to coaching and ICF\u2019s mission.<\/p>\n<p data-start=\"470\" data-end=\"501\">\ud83d\udd39 <strong data-start=\"473\" data-end=\"499\">What\u2019s new in the logo<\/strong><\/p>\n<ul data-start=\"502\" data-end=\"820\">\n<li data-start=\"502\" data-end=\"612\">\n<p data-start=\"504\" data-end=\"612\">The updated logo features <strong data-start=\"530\" data-end=\"552\">merged letterforms<\/strong> that symbolize <em data-start=\"568\" data-end=\"609\">co-creation, support, and collaboration<\/em>.<\/p>\n<\/li>\n<li data-start=\"613\" data-end=\"674\">\n<p data-start=\"615\" data-end=\"674\">A <em data-start=\"617\" data-end=\"630\">leaning \u201cC\u201d<\/em> represents progress and movement forward.<\/p>\n<\/li>\n<li data-start=\"675\" data-end=\"820\">\n<p data-start=\"677\" data-end=\"820\">The use of <strong data-start=\"688\" data-end=\"724\">small caps and modern typography<\/strong> brings warmth, approachability, and clarity to the brand.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"822\" data-end=\"1142\">\ud83d\udd39 <strong data-start=\"825\" data-end=\"845\">Why this matters<\/strong><br data-start=\"845\" data-end=\"848\" \/>The new logo is part of ICF\u2019s commitment to <em data-start=\"892\" data-end=\"941\">innovation and leadership in the coaching world<\/em>. It\u2019s not just about aesthetics \u2014 it\u2019s meant to visually communicate who ICF is becoming as an organization supporting coaches and coaching communities worldwide.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"1144\" data-end=\"1396\">\ud83d\udd39 <strong data-start=\"1147\" data-end=\"1172\">Member badges updated<\/strong><br data-start=\"1172\" data-end=\"1175\" \/>ICF has also updated digital membership badges to match the new brand look (no action needed if you already use the digital badge; printed certificates remain valid until expiration).<\/p>\n<p data-start=\"1144\" data-end=\"1396\">\n<p data-start=\"1144\" data-end=\"1396\">More information :\u00a0<a href=\"https:\/\/coachingfederation.org\/about\/brand-evolution\/\">ICF Website<\/a><\/p>\n<p data-start=\"1144\" data-end=\"1396\">\n","protected":false},"excerpt":{"rendered":"<p>ICF has recently updated its visual identity as part of a broader brand evolution aimed at strengthening its presence and relevance in the coaching profession globally. This refresh is designed to reflect trust, synergy, forward momentum, and human-centred connection \u2014 qualities central to coaching and ICF\u2019s mission. \ud83d\udd39 What\u2019s new in the logo The updated [&hellip;]<\/p>\n","protected":false},"author":2589,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/posts\/458"}],"collection":[{"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/users\/2589"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":1,"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"predecessor-version":[{"id":459,"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/posts\/458\/revisions\/459"}],"wp:attachment":[{"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icf-coaching.org\/smartaimcoaching\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}