

Rakel Baldursdóttir
I am an ICF-certified ACC coach with specialized certifications as an Climate Change Cooach, NBI Practitioner and Whole Brain Coach. Served on the board of ICF Iceland Charter Chapter from 2022 to 2024. I am the founder of “Markþjálfarjarðar” (Coaching Inspired by Earth) in Iceland and CEO of Abzurd ehf. My mission is to inspire meaningful change in individuals, leaders, and organizations by integrating coaching principles with sustainability and well-being.
My coaching approach is grounded in the core competencies and ethical standards of ICF. With a background in the Science of Well-being, Neuroscience, Art Therapeutic Life Coaching, and Climate Change Coaching I help clients explore their mindset, and identify their unique strengths. This personalized approach enables them to achieve clearer goals, enhance focus, and foster personal growth.
Professionalism – Integrity – Value
Throughout my journey, I have worked with CEO’s and leaders aiming to elevate employee well-being and shift toward sustainable practices. I coach employees enhance their work skills, strengths and navigating transitions, improving work-life balance. I work with clients interested in examining their mindset towards climate change and implementing more sustainable actions. My clients are people looking for greater clarity, focus, and a more meaningful life where they are in control.
Coaching is my true passion. It is where my skills, energy, and values align to support others in achieving their full potential.
On a personal note, I am married to my Joe, and we have our two sons and Pardus, our dog. We live in a small community in Iceland, surrounded by nature. We love to travel and create meaningful moments together with friends and family. I really enjoy dancing and going to concerts and the theater. I’ve faced my share of challenges, but I’ve grown to view mistakes as valuable learning experiences. I have a deep passion for continuous learning—both about myself and the world around me. I embrace stepping outside my comfort zone, continually exploring new horizons, and pushing myself to grow.
Creativity – Positivity – Family – Happiness

“Rakel has been recognized as one of the Top Communication Skills Coaches by Coach Foundation.”